IFAST Podcast #4 - Building YOUR Business with Incentives and Word of Mouth Marketing - Indianapolis Fitness And Sports Training
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IFAST Podcast #4 – Building YOUR Business with Incentives and Word of Mouth Marketing

written by Mike Robertson

When you’re starting out you might have a vision of what the “ideal business” looks like, but understand that over time all businesses evolve to become YOUR business.

This is something we sort of accounted for when we opened, but didn’t fully realize until we were up and running!

Here’s a brief overview of what we cover in this week’s episode:

  • How did we create and organize our business structure to optimize client interaction?
  • Where did we make mistakes with membership options?
  • How did we assure client culture was optimized and efficient to increase client retention?
  • How do we incentivize our employees?
  • How do you get word of mouth marketing?
  • Should you give away services to attract clients?
  • How does cash-based physical therapy differ from insurance-based physical therapy?

We cover a ton of ground in this show, and we truly hope you enjoy it!

All the best,
Mike and Bill

Mike Robertson

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