If you’ve paid attention to the news at all lately, chances are you know we’re in an economic recession. With that information, friends, family and IFAST customers alike have been asking the same questions:
“How is business?”
“Are things really tight right now?”
“What if things don’t get better?”
While I appreciate the sentiments, the fact of the matter is we’re doing quite all right for ourselves (knock on wood). Bill and I joke around that from an economic standpoint, we couldn’t have picked a worse time to open a gym!
So these questions led me to think about a few things. While other gyms are struggling, why aren’t we? What differentiates us from our competition?
First and foremost, I firmly believe that our product is so different, so unique, that it’s not going to be as harshly affected as a commercial gym. We’re very specific about what we do here; we evaluate you on day one, and individualize your program to make sure it’s perfect for you. This assessment/individualization, coupled with hard work from our clients, puts them on the fast-track to success.
Beyond that, we don’t subscribe to a one-size-fits-all approach. We have people that are comfortable training on their own, so after their assessment/program design they train on their own during open gym hours. On the other end of the spectrum, we have our clients that either want or need more help – this could be training with us once, twice, or even as many as three times per week.
Bottom line? We can accommodate just about anyone from a financial standpoint. Tell us what you can/can’t do and together we’ll figure out the best possible package for you.
When it comes down to it, I firmly believe that the reason we haven’t suffered as much as other gyms is our clients. The people that come to IFAST have been there, down that. They’ve tried the other gyms. They’ve tried other program. And they haven’t seen the results. For our clients, no longer is health, fitness, fat loss or sports performance down at the bottom of their list – it’s a priority.