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Mike RobertsonAt one point or another, we’ve all joined one of those “everything-and-the-kitchen-sink” gyms. You know what we’re talking about: battalions of treadmills and ellipticals, a wallpapering of televisions, a field of circuit machines, a calendar chockfull of exercise classes and, if you were a winner in the bonus round, a smoothie bar or sandwich café. And yet, for one reason or another, here you are, reading about Indianapolis Fitness and Sports Training. Why?

A big-box fitness chain CEO recently admitted he did nothing to keep members coming. He justified his decision to eliminate all personal trainers by defending that he wasn’t in the motivation business. Wow. Why even be in this business if you don’t want to motivate people? Even if you’re only looking at it as a business model, nationwide gym membership retention is at a staggering 50%. Terry Blachek, president of International Consulting, suggests a much different perspective. “You’ve got to engage the client,” he explains. “It’s got to be a challenge for them. And we know you’ve got to connect with the client in a meaningful way.” We couldn’t agree more. Here at IFAST, we know that few engagement techniques are more meaningful than helping clients become lean, strong, and athletic. And our clients agree!

We’d love for you to become your own IFAST testimonial; check out our Membership Info page for more information.

Yours in fitness,

Bill Hartman and Mike Robertson

Co-Owners, Indianapolis Fitness and Sports Training

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